economicsJay Leslie

Take Great Samples to Gain Greater Market Access

economicsJay Leslie
Take Great Samples to Gain Greater Market Access

In order to capture top dollar for food crops, cereals and pulses in particular, end users need to know the level of certain quality characteristics. Protein, test weight, falling number, vomitoxin and other factors can make a huge difference in the value of a crop, yet none of these are measurable to the naked eye.

Farmers play an important role in maintaining top-end quality assurance in organic value chains. It’s critical to take representative samples periodically with a clean scoop as bins are being filled, or use a probe if sampling after the fact. For a guide to best sampling practices, visit Grains Canada

It’s worth the effort to identify specific grain quality in the process of negotiating a contract, and to have it all spelled out in advance. Everyone in the value chain benefits from avoiding disappointment at unload, as rejection based on poor quality can have severe financial consequences for sellers and buyers alike.

In addition to samples, up-to-date organic certifications must also be part of the paper trail. Top-quality markets all require farmers, processors and packaging companies to provide a thick paper trail in order to sell food products to the modern discerning consumer.

In the not-too-distant future, markets are going to be looking for detailed field records, sufficient buffer zones and test results on pesticide residues, in addition to field records and organic audits. These will come with added costs. The return will be ongoing access to premium-priced markets.

Jay Leslie was born and raised in the central prairie city of Portage La Prairie. Growing up in the prairies with small-town values helped shape his character into the person he is today. Described as a creative leader, with an extroverted personality, Jay has never been one to shy away from challenge or adventure. After graduating as class valedictorian from Arthur Meighen High School, he went on to study advertising, design and communications at Red River College; graduating in 2006 with a post-diploma in Advanced Graphic Design. After school, Jay cut his teeth working in a small design boutique in Winnipeg’s St. Boniface neighborhood, and gained valuable experience in design and project management. In the winter of 2007, he landed a design position with a world-class company, National Leasing. A position which has allowed him to develop an extremely well-rounded skill set in not only design, but also business and marketing management. Through years of growth and hands-on experience, Jay grew to become Marketing Manager; specializing in business-to-business marketing, targeting multiple industries across Canada. He continues to build his career while also maintaining a design consultancy. A proud Winnipeger, Jay Leslie resides in the heart of Osborne Village with his girlfriend and their rabbit, Buns. In the spare time Jay has, he lives to snowboard, loves to golf, and makes time to stay active. Above all Jay values family and friendship, and gains a sense of pride from the outstanding people in his community.